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Weight Management – the ONLY billion dollar industry that doesn’t work!

Weight Management – the ONLY billion dollar industry that doesn’t work!

According to Industry Today, in 2015 the weight loss & weight management industry was valued at, take a deep breath here, $158.2 billion.  Yes, billion, and it is the ONLY billion dollar industry that doesn’t work!

Can you imagine any other industry that fails its customer consistently and still keeps growing?

Yet, even though we can clearly see its failure all around us, week after week, month after month, year after year, we pour our hard earned cash into its greedy marketing machine, the one that doesn’t deliver on its promise of our dream body and the life that we feel must come with it.

There are the pound smashing wellness clubs/resorts/retreats.  There are beautifully photographed recipe and healthy lifestyle books, often bestsellers and, on the whole, excellent – although there is plenty of weird and unrealistic stuff out there too.

I have found that over 90% of the healthy eating plans are straightforward, sustainable, inexpensive and absolute time savers.  Having a body we are rightly proud of and love is easy then isn’t it?  Sadly, no, it clearly is not.

Then there is also the plethora of pound shedding products; low-calorie/low-fat/low-sugar ready ‘meals’, shakes, powders, pills and so the list goes.

As does the obesity crisis, a huge drain on the NHS and a source of immense pain to those who struggle helplessly with their body image.  A crisis that daily grows bigger and bigger too (excuse the pun).

Why? We are not idiots.  Most of us know roughly what to eat and how.  We may need a few tweaks and a bit of sensible food information, but it really is not rocket science.

Here’s my YOUtrition 100% sure-fire route to shifting those pesky pounds.

“Eat wholefoods when you are hungry, cut down on processed sugar, drink lots of water and move more”.

Lesson over, super body achieved. No book, no class, no handing over of more cash that could better be spent on, well, just living.

So, what’s the problem?   It is very simple. Not one of these super easy,  super healthy plans even touch the sides of the real issue.  It is not the food.  It is not the drink.  It never was.

It is the way we think and feel about the food, the  drink.  It is about what we feel it will relieve us of in tougher/sadder/tireder times.  What pain it will allow us to avoid or take away.  What comfort it will offer. It is all about our emotions.

I know I bang on about this, but from my own experience of alcohol addiction & recovery,  no book, no support group, no intervention, nothing made any difference to my drinking, until, after 27 years, I changed the way I thought and in doing so I instantly changed my emotional default settings around the ‘comfort’ of drink. And that was it, I was done.

If you are not sold on my message, ask yourself this,

  • “Why on a ‘good’ day can I stick with my healthy plan and on a ‘bad’ day I struggle and give in?
  • “Why does the crap I know will further ruin my day seem the ONLY way to make myself feel better?”

Then,

“How do I feel this wine/cake will make my ‘bad’ day better?”.

“What am I expecting the food / alcohol, I am pouring into my mouth to achieve, when the problem I am asking it to solve is not in my stomach?”

The answers to these questions can’t be found in any recipe book, clubs or in food (no matter how healthy).

The answers are in YOU.

They are lodged in your emotions and until you address those emotions.  Until you understand accept and resolve those emotions, you will continue to spend your money and repeat a cycle that you KNOW doesn’t work and feel worse and worse about yourself with every ‘failure’.  Let’s stop this now!

This takeaway is part of my Coaching strategy, give it a go.  It works!

Just before your next food/wine smash and grab, ask yourself.

  • What emotion am I feeling right now that makes me want to eat/drink this?

Maybe you will say, ‘fed up’, or ‘bored’ or ‘lonely’.  Maybe something else.

Drill down.  For every answer you give yourself, ask yourself,

  • “What does this mean to me?”  and again, and again, until you get to the bottom line.  There is always a bottom line.

Acknowledge the bottom line emotion, it needs to be heard and understood.  And as you work your way down to that emotion, your attention will be focused away from your desire and your craving will start to fade.

Merely by questioning what you are truly feeling over and over again, you will gain a new understanding of your actual needs are and be able to properly address them (if you choose too).  Your mood will shift and the craving will simply drift away.


Free 15 Minute Discovery Coaching Call

If you need compassionate support & understanding to change your emotional default settings around food and alcohol, check out my Breakthrough Mentoring & contact me to see how I can help

Love & respect xx

This Isn’t Me

This Isn’t Me

This Isn’t Me is the painful story of my journey into a heroin addiction and recovery, and then subsequent alcohol addiction that lasted over 27 years.  It is about the horrifying shock of realizing that my alcoholism was impossible to overcome, even with all the available interventions and professional support I engaged with for over 15 years, when I had successfully overcome heroin with none.

It details the relationship between myself and my now 19-year-old son. About being a single mother and the absolute joy of the gift of him. A joy that turned into the crippling nightmare of severe post-natal depression, requiring in-house psychiatric care on two occasions, and my return to drinking and then self-harm to cope.

I write of my despair on realizing that I would die an alcoholic after being informed that my liver was damaged. Of the deceptions and self-disgust, of my complete desperation to be different.

And then it details the miraculous, magenta moment just over three years ago when I just stopped drinking.  No last drink, I simply stopped.  Of the “how” and “why” of my stopping. My sobriety is easy, and I do not attend any interventions or have any therapy or support.  I just don’t drink. Even after my first sober, truly painful experience of loss of a loved one, alcohol did not enter my mind. I even have alcohol in the house, I just don’t see it.

It tells of my total commitment to helping my son heal as much as possible in a healthy way where his hurts and confusion are discussed and talked through, as and when he needs those conversations. I write about where I am now, where we are now in our relationship, our closeness, our friendship, our love and understanding.


Available only on Amazon.  Click link here AMAZON, This Isn’t Me

Reviews

“This book has saved my relationship with my son”

Jenny F

“I myself have been alcohol free for 6 years I don’t like the term in recovery. I cannot recommend this book highly enough written with such honesty and truth I can totally relate to. It has helped me to be more open with my children about our experience during my drinking days I really felt like it was written about me we are now going to start family therapy thank you Sonia.”  Lisa

“I couldn’t put this book down. The author writes with honest simplicity about her journey through drugs and alcohol, never once seeking to shock or elicit sympathy, she Just tells it like it was. Pages written about her relationship with her son pulled at my heart strings and I felt her pride as he grew into an amazing young man. Well done. I think we can all learn about ourselves and whatever demons we battle from this book. I’ll certainly be thinking about my choices.”  E Kirby


Click here to sign up for my Breakthrough Mentor Newsletter

Check out my Freedom from Emotional Habits & Addictions

And my Working with Me Page.

I am here to help xx

 

 

How To Stop Drinking? Your PAUSE Power

9am. Today is the day you won’t have that glass of wine at ‘Wine O’Clock’, usually a loosely acceptable 6pm.  Maybe you drank too much last night. Maybe your waistband has more of a bite to it then the expected nibble.  Only you know – although you may also have the creeping dread that others might also know too after last night……. Anyhoo.  Today’s the day.  No more booze.

11am. Nope, still not drinking tonight.  Feeling better, a few strong coffees inside you, maybe a pastry to replace the lost carbs, a nice little sugar spike to lift you up.  Better still, you were really on it this morning and ate something that has actually benefited you, think eggs or porridge.  Whatever, your resolve is strong.

4pm.  God you’re tired/bored/fed up, or even had a great day.  For good or bad, a glass of wine is in order.  You need and/or deserve it and, “What the heck, you don’t have a problem with alcohol and you’re only going to have the one (thankfully a bucket sized one with your new on-trend  wine glasses….)

Sounding a depressingly familiar cycle?  It was mine.

So, where has your resolve gone?  The fact is that, even though you don’t articulate or acknowledge the thoughts, you feel you have no choice but to drink.

All the self-justifications you come up with are designed to hide the fact that wine has started to control you.  Your ‘good reasons’ for drinking are trying to protect you from a knowledge that will cause you pain.  It’s not you, it’s how our brains work.

Breaking News! Even if this cycle happens every day, you can change your drinking, and simply, when you understand how.

There is always a space, a pause, between your ‘I need a drink’ hijacked thoughts and the physical act of picking up the bottle, pouring a glass and then drinking it, and in that pause is immense power.

In that pause is who we want to be, the non-drinker in control of our actions, the more engaged parent and partner, with healthier self-esteem, self-respect and a looser waistband.  In that pause is US.

Pausing before taking action changes everything, instantly.

I remember on the few occasions I was able to not drink, that I used the pause.  I didn’t know it then, it came as one of my insights, but it resonates completely now and it works.

The truth is that I couldn’t have stopped my drink cycle once the bottle, not even the glass was in my hand, but I could stop before I picked up the bottle.

I could, and did, for some reason and out of nowhere,  take a few deep breathes, remember through the storm clouds of my addictive thinking, who I wanted to be, acknowledge the damage my drinking was causing and understand completely that it would only make everything worse.  I could even, and this is probably the most powerful part, grasp a glimpse of who I really was.  And I could, in that moment, in that pause, not pick up the bottle.

Yes, I always felt shaky afterwards, but shaky with relief, not desire for alcohol.  I clearly remember my watery, tearful smile of truimph in the mirror, but I didn’t understand what emotional acrobatics had taken place. And, as usual, the not knowing, meant not understanding and so I couldn’t move forward and repeat the cycle.   I had no insight and no awareness.  I do now.


Practice Your PAUSE

The next time the thoughts of “I need a drink” come.  PAUSE.  Ask yourself, “Why do I need a drink?”

Before you mindlessly reach for the bottle, the glass.  PAUSE. Ask yourself, “What will happen if I do drink?”  and “What will happen if I don’t?”

Recognise your thoughts for what they are.  Yes, they are, for now, a habit, a repeated behaviour but you have the choice to act on them or not.  They have no physical expression unless you give it to them.  PAUSE

Recognise that the feelings/emotions you want to avoid, will pass.  You know they do.  They always do. PAUSE

Then breathe slowly and deeply, still your mind, let your thoughts drift to a beach, a sunny day, your children laughing,  whatever makes you happy.  This will change your emotional state.  Hug yourself in comfort if necessary and remember who you really are, not how repeating your habit makes you feel. PAUSE, then act.


The pause allows you to think clearly, it allows you to see the urge for what it is and the reality of what it offers.  In seeing your urges for what they are, simply thoughts, they become weaker, you become stronger and  you will be free x

As with any new practice, PAUSING may feel strange, but it will also feel empowering. It does work and every successful pause makes the next one easier.

Love & respect

If you would like to know how I help clients, check out my Working With Me page.

If you want to know a little more about how I overcame 27 years of alcoholism, take a look at my book, This Isn’t Me

Click here for my Breakthrough Mentor Newsletter