According to Industry Today, in 2015 the weight loss & weight management industry was valued at, take a deep breath here, $158.2 billion. Yes, billion, and it is the ONLY billion dollar industry that doesn’t work!
Can you imagine any other industry that fails its customer consistently and still keeps growing?
Yet, even though we can clearly see its failure all around us, week after week, month after month, year after year, we pour our hard earned cash into its greedy marketing machine, the one that doesn’t deliver on its promise of our dream body and the life that we feel must come with it.
There are the pound smashing wellness clubs/resorts/retreats. There are beautifully photographed recipe and healthy lifestyle books, often bestsellers and, on the whole, excellent – although there is plenty of weird and unrealistic stuff out there too.
I have found that over 90% of the healthy eating plans are straightforward, sustainable, inexpensive and absolute time savers. Having a body we are rightly proud of and love is easy then isn’t it? Sadly, no, it clearly is not.
Then there is also the plethora of pound shedding products; low-calorie/low-fat/low-sugar ready ‘meals’, shakes, powders, pills and so the list goes.
As does the obesity crisis, a huge drain on the NHS and a source of immense pain to those who struggle helplessly with their body image. A crisis that daily grows bigger and bigger too (excuse the pun).
Why? We are not idiots. Most of us know roughly what to eat and how. We may need a few tweaks and a bit of sensible food information, but it really is not rocket science.
Here’s my YOUtrition 100% sure-fire route to shifting those pesky pounds.
“Eat wholefoods when you are hungry, cut down on processed sugar, drink lots of water and move more”.
Lesson over, super body achieved. No book, no class, no handing over of more cash that could better be spent on, well, just living.
So, what’s the problem? It is very simple. Not one of these super easy, super healthy plans even touch the sides of the real issue. It is not the food. It is not the drink. It never was.
It is the way we think and feel about the food, the drink. It is about what we feel it will relieve us of in tougher/sadder/tireder times. What pain it will allow us to avoid or take away. What comfort it will offer. It is all about our emotions.
I know I bang on about this, but from my own experience of alcohol addiction & recovery, no book, no support group, no intervention, nothing made any difference to my drinking, until, after 27 years, I changed the way I thought and in doing so I instantly changed my emotional default settings around the ‘comfort’ of drink. And that was it, I was done.
If you are not sold on my message, ask yourself this,
- “Why on a ‘good’ day can I stick with my healthy plan and on a ‘bad’ day I struggle and give in?
- “Why does the crap I know will further ruin my day seem the ONLY way to make myself feel better?”
“How do I feel this wine/cake will make my ‘bad’ day better?”.
“What am I expecting the food / alcohol, I am pouring into my mouth to achieve, when the problem I am asking it to solve is not in my stomach?”
The answers to these questions can’t be found in any recipe book, clubs or in food (no matter how healthy).
The answers are in YOU.
They are lodged in your emotions and until you address those emotions. Until you understand accept and resolve those emotions, you will continue to spend your money and repeat a cycle that you KNOW doesn’t work and feel worse and worse about yourself with every ‘failure’. Let’s stop this now!
This takeaway is part of my Coaching strategy, give it a go. It works!
Just before your next food/wine smash and grab, ask yourself.
- What emotion am I feeling right now that makes me want to eat/drink this?
Maybe you will say, ‘fed up’, or ‘bored’ or ‘lonely’. Maybe something else.
Drill down. For every answer you give yourself, ask yourself,
- “What does this mean to me?” and again, and again, until you get to the bottom line. There is always a bottom line.
Acknowledge the bottom line emotion, it needs to be heard and understood. And as you work your way down to that emotion, your attention will be focused away from your desire and your craving will start to fade.
Merely by questioning what you are truly feeling over and over again, you will gain a new understanding of your actual needs are and be able to properly address them (if you choose too). Your mood will shift and the craving will simply drift away.
Free 15 Minute Discovery Coaching Call
If you need compassionate support & understanding to change your emotional default settings around food and alcohol, check out my Breakthrough Mentoring & contact me to see how I can help
Love & respect xx