According to Industry Today, in 2015 the weight loss & weight management industry was valued at, take a deep breath here, $158.2 billion. Yes, billion, and it is the ONLY billion dollar industry that doesn’t work!
Can you imagine any other industry that fails its customer consistently and still keeps growing?
Yet, even though we can clearly see its failure all around us, week after week, month after month, year after year, we pour our hard earned cash into its greedy marketing machine, the one that doesn’t deliver on its promise of our dream body and the life that we feel must come with it.
There are the pound smashing wellness clubs/resorts/retreats. There are beautifully photographed recipe and healthy lifestyle books, often bestsellers and, on the whole, excellent – although there is plenty of weird and unrealistic stuff out there too.
I have found that over 90% of the healthy eating plans are straightforward, sustainable, inexpensive and absolute time savers. Having a body we are rightly proud of and love is easy then isn’t it? Sadly, no, it clearly is not.
Then there is also the plethora of pound shedding products; low-calorie/low-fat/low-sugar ready ‘meals’, shakes, powders, pills and so the list goes.
As does the obesity crisis, a huge drain on the NHS and a source of immense pain to those who struggle helplessly with their body image. A crisis that daily grows bigger and bigger too (excuse the pun).
Why? We are not idiots. Most of us know roughly what to eat and how. We may need a few tweaks and a bit of sensible food information, but it really is not rocket science.
Here’s my YOUtrition 100% sure-fire route to shifting those pesky pounds.
“Eat wholefoods when you are hungry, cut down on processed sugar, drink lots of water and move more”.
Lesson over, super body achieved. No book, no class, no handing over of more cash that could better be spent on, well, just living.
So, what’s the problem? It is very simple. Not one of these super easy, super healthy plans even touch the sides of the real issue. It is not the food. It is not the drink. It never was.
It is the way we think and feel about the food, the drink. It is about what we feel it will relieve us of in tougher/sadder/tireder times. What pain it will allow us to avoid or take away. What comfort it will offer. It is all about our emotions.
I know I bang on about this, but from my own experience of alcohol addiction & recovery, no book, no support group, no intervention, nothing made any difference to my drinking, until, after 27 years, I changed the way I thought and in doing so I instantly changed my emotional default settings around the ‘comfort’ of drink. And that was it, I was done.
If you are not sold on my message, ask yourself this,
- “Why on a ‘good’ day can I stick with my healthy plan and on a ‘bad’ day I struggle and give in?
- “Why does the crap I know will further ruin my day seem the ONLY way to make myself feel better?”
“How do I feel this wine/cake will make my ‘bad’ day better?”.
“What am I expecting the food / alcohol, I am pouring into my mouth to achieve, when the problem I am asking it to solve is not in my stomach?”
The answers to these questions can’t be found in any recipe book, clubs or in food (no matter how healthy).
The answers are in YOU.
They are lodged in your emotions and until you address those emotions. Until you understand accept and resolve those emotions, you will continue to spend your money and repeat a cycle that you KNOW doesn’t work and feel worse and worse about yourself with every ‘failure’. Let’s stop this now!
This takeaway is part of my Coaching strategy, give it a go. It works!
Just before your next food/wine smash and grab, ask yourself.
- What emotion am I feeling right now that makes me want to eat/drink this?
Maybe you will say, ‘fed up’, or ‘bored’ or ‘lonely’. Maybe something else.
Drill down. For every answer you give yourself, ask yourself,
- “What does this mean to me?” and again, and again, until you get to the bottom line. There is always a bottom line.
Acknowledge the bottom line emotion, it needs to be heard and understood. And as you work your way down to that emotion, your attention will be focused away from your desire and your craving will start to fade.
Merely by questioning what you are truly feeling over and over again, you will gain a new understanding of your actual needs are and be able to properly address them (if you choose too). Your mood will shift and the craving will simply drift away.
Free 15 Minute Discovery Coaching Call
If you need compassionate support & understanding to change your emotional default settings around food and alcohol, check out my Breakthrough Mentoring & contact me to see how I can help
Love & respect xx
This Isn’t Me is the painful story of my journey into a heroin addiction and recovery, and then subsequent alcohol addiction that lasted over 27 years. It is about the horrifying shock of realizing that my alcoholism was impossible to overcome, even with all the available interventions and professional support I engaged with for over 15 years, when I had successfully overcome heroin with none.
It details the relationship between myself and my now 19-year-old son. About being a single mother and the absolute joy of the gift of him. A joy that turned into the crippling nightmare of severe post-natal depression, requiring in-house psychiatric care on two occasions, and my return to drinking and then self-harm to cope.
I write of my despair on realizing that I would die an alcoholic after being informed that my liver was damaged. Of the deceptions and self-disgust, of my complete desperation to be different.
And then it details the miraculous, magenta moment just over three years ago when I just stopped drinking. No last drink, I simply stopped. Of the “how” and “why” of my stopping. My sobriety is easy, and I do not attend any interventions or have any therapy or support. I just don’t drink. Even after my first sober, truly painful experience of loss of a loved one, alcohol did not enter my mind. I even have alcohol in the house, I just don’t see it.
It tells of my total commitment to helping my son heal as much as possible in a healthy way where his hurts and confusion are discussed and talked through, as and when he needs those conversations. I write about where I am now, where we are now in our relationship, our closeness, our friendship, our love and understanding.
Available only on Amazon. Click link here AMAZON, This Isn’t Me
“This book has saved my relationship with my son”
“I myself have been alcohol free for 6 years I don’t like the term in recovery. I cannot recommend this book highly enough written with such honesty and truth I can totally relate to. It has helped me to be more open with my children about our experience during my drinking days I really felt like it was written about me we are now going to start family therapy thank you Sonia.” Lisa
“I couldn’t put this book down. The author writes with honest simplicity about her journey through drugs and alcohol, never once seeking to shock or elicit sympathy, she Just tells it like it was. Pages written about her relationship with her son pulled at my heart strings and I felt her pride as he grew into an amazing young man. Well done. I think we can all learn about ourselves and whatever demons we battle from this book. I’ll certainly be thinking about my choices.” E Kirby
As the LIFE Recovery Coach, I now take clients through the same journey of powerful change, through my unique, 6 week Alcohol Recovery Method
If you would like to know more about how I can help YOU find peace and freedom from your LIFE Pain, contact me HERE
I am here to help xx
It’s 6 am and I am up and out in the garden with my Gorby Girl and a huge cup of green tea. I would like to tell you I am in my daily sober zen zone, that I have stretched and meditated, and am calm and focused on the day ahead. Except I am not. My puppy is running around barking at frogs, I have just spilt tea on my leg (it really hurts) and I am emotionally gearing myself up for a visit from one of my gorgeous brother’s who drinks like a fish. Happy Saturday!
Now as a formerly (drunk) mother, you may think that I shall be employing some form of majestic, iron clad willpower to resist the tidal wave of booze that is coming my way this afternoon. That I must be putting my emotionally protective soldiers in place, bayonets ready, to ward off any temptation. Maybe planning out my strategies and the conversations I might need to employ to stay in my sober zone. None of those are true.
I have willpower, an abundance of the stuff in fact, but I never utilize it to not drink. I don’t need to.
We only need willpower to resist doing what we desire, the things we do want to do, not the things we truly don’t. And because of our desire, it is the hardest, least successful method of long term change.
Last week was tough for me on a number of levels. I won’t bore you with details, but it ground me down and certain events caused me a great deal of emotional upset. For me, drink is off the table. It’s just not an option. There is no desire. Been there, done that, nearly killed myself, so no thanks. Cheesecake however holds center place. I think for the last 5 days out of 7, I have bought cheesecake to comfort myself. And on some levels it has.
We wouldn’t eat the crap, drink the booze if there was no sense of comfort gained, temporary though it only ever is.
However last night I went shopping and didn’t buy the cheesecake. I saw it, still wanted it and an inner tussle ensued. This time though I employed my PAUSE and in that pause, before my willpower was called into action, I re-thought the ‘why’ of my ‘need’ for cheesecake I understood and acknowledged the ’emptiness’ I was trying to fill, and let the thoughts of cheesecake drift away. Great stuff. I left the shop contented, in peace and went home happy.
However, had I actually allowed myself to enter into the internal dialogue, the fight of should I/shouldn’t I, the self-justifications versus the recriminations, I might have been able to walk away with my willpower coming out on top (doubt it though). But how would I have felt? Triumphant, yes (over ignoring a cheesecake……..!), but also exhausted, probably on some inner level upset that I was missing out and definitely fearing the next time I would have to employ my weary willpower.
But by recognizing my thinking of what I expected from this over sweet, processed sugar fest, by asking myself what I actually needed emotionally, by acknowledging how I was feeling and giving myself an emotional cuddle – I have even got into the habit of putting my arms round myself wherever I am and whenever I need it – I was able to let go of my desire, my ‘cheesecake want’ and move on without even asking my willpower to join my unhappy inner party.
At the risk of repeating myself, which I will because this point is so important, we only need to use willpower against something we desire.
Understand and acknowledge the emotional ‘why’ of your wants and desire is lessened, making choice much easier because you no longer feel you are missing out on anything. And when you truly feel you are not missing out, desire simply drifts away and willpower becomes redundant
Initially, in tougher time, at least to start with, desire may well come back, maybe in a different form, but the same strategy of understanding and acknowledging does work and you will build your truly comforting resilience muscle. So much more effective than any willpower.
So, this afternoon I will have my lovely, kind, funny and no doubt very drunk brother to stay. He will come back from the pub with my son – God help my precious boy – where he will, no doubt, have honoured our Irish heritage with a few ill thought out ditties before stumbling back here with vodka.
I will be sitting serene(ish) in my garden with my tonic water, struggling to understand his anecdotes. My willpower though unemployed in that moment, will be fiercely called upon tomorrow morning, as I am already weary with the knowledge that I will have to get out of bed and walk Gorby at 6am on a Sunday morning after only 4 hours sleep.
Love & respect
If you would like to know more about my journey to sobriety, check out my memoir, This Isn’t Me.
To understand how I help clients, take a look at my Working with Me page, and Practical Techniques for Recovery page.
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