How did you drink last night? And the night before?
Was it a smooth decision? No ‘need’ behind the glass of wine with dinner—sipped, enjoyed, and the bottle back in the fridge, leaving you feeling happy, relaxed, and at peace?
Or, was it a battle? The first glass gulped down as you surrendered to that overwhelming alcohol mind battle? Feeling despair and confusion as yet another bottle disappeared?
When was the last time you felt hollowed out by your struggle not to drink?
When did you last give in to that glass of wine, that became two, then the whole bottle? The frustration, the helplessness—feeling like a failure?
And, how are you truly feeling in the deepest part of you? The part no one else can see, but you.
Are you proud of yourself, of your choices, and who you are? Or, like I was for so many long years, are you feeling ashamed, weak, and helpless in your drinking habits? Struggling with a lack of control, peace, wellness, and that feeling of isolation and confusion?
You Are Meant to Live Connected and at Peace with Yourself
You were meant to live in connection and peace with yourself. Safe in your trust of you, quietly and deeply self-accepting, self-loving, and self-comforting. These elements of self are what gift you the peace and joy that make life truly worth living—even during the harder, sadder times that will always be a part of life.
I know you already understand that changing your drinking will change everything.
You’ve felt it. You’ve experienced it.
You’ve felt the physical and emotional benefits when you drink less, or not at all—better sleep, more balanced moods, more energy, and a greater connection to your true self.
You know this. You feel it.
But still, you find yourself slipping back into that same struggle.
The daily decision to not drink becomes harder and harder as time passes.
You feel like you’re doing better, only to find the pressure mounting as the day goes on. And that familiar voice begins to rise in your mind, the one that always seems to want you to “just have one”, telling you that “you deserve it” or that “you’ve had a long day.”
Who Is This Voice? Is It the ‘Wine Witch’?
Do you talk to your friends about this dreaded, destructive voice that entices you back to the bottle? Is this the Wine Witch? And what does she say to you?
Maybe words like:
- “Have just the one.”
- “You deserve it.”
- “You’ve had a long day, why not start tomorrow?”
- “Don’t deprive yourself of something you love.”
- “You’ll be fine this time. You can stop at one.”
- “It’s not that bad.”
Does this sound familiar?
And so, you give in. You drink. You feel awful. Weak. Guilty. A failure. And you blame your Wine Witch. You have to blame someone….it can’t be you
After all, you don’t deliberately want to feel terrible the next day, right?
The Truth About the ‘Wine Witch’
Here’s where the real power lies: Your Wine Witch isn’t the enemy.
She’s not a force outside of you, taunting you for no reason. She’s part of you, who shows up when you need her most.
In moments of overwhelm, when you’re lacking comfort, rest, or self-nourishment, she’s there.
She’s there to offer what you feel you need in that moment.
What you may not realize is that the Wine Witch is your unconscious mind doing its best to offer comfort in the only way it knows how: through alcohol.
But here’s the where it gets confusing: your unconscious mind doesn’t know what alcohol is.
It doesn’t know the damage alcohol does to your health, your happiness, or your relationships.
It doesn’t remember the mess from the night before.
It can’t play forward to how you’ll feel tomorrow morning, and it certainly doesn’t know the long-term effects of drinking. It only knows how you feel in the moment—and in moments of stress, exhaustion, sadness, uncertainty, struggle or overwhelm, it sends alcohol as the solution.
Your unconscious mind isn’t malicious—it’s just trying to comfort you.
It’s trying to provide you with relief from the mental fatigue, overwhelm, or emotional discomfort that you’re feeling right now. It’s not trying to hurt you.
But it doesn’t have the full picture, it can’t see beyond your moments of distress, of fight.
It has no knowledge that Alcohol isn’t a solution—it’s just a temporary fix. Your unconscious mind simply doesn’t know that.
The Battle You’re Facing is Not with Alcohol, But with Yourself
Here’s the key realization:
When you battle alcohol, you’re not fighting the alcohol itself.
You’re battling a conflict between your conscious mind—what you “know” is best for you—and your unconscious mind, which is trying to comfort you with the only tool it knows: alcohol.
Your conscious mind tells you, “Don’t drink. You’ll feel terrible. You’ll regret it.” It’s the voice of reason—the angel that tries to steer you in the right direction. But often, it’s harsh and critical, which only adds to the frustration. You might feel like you’re fighting with yourself, and that’s exhausting.
On the other hand, your unconscious mind—the Wine Witch—is soft, loving, and well-intentioned. She’s trying to comfort you, even though the method she’s using (alcohol) isn’t actually helping.
Your unconscious mind is your super power, it always wins and is your loving protector, but without you shifting your perspective, understanding what’s going on, and guiding it to a new understanding, it will always offers alcohol because it believes it will bring you comfort.
You Are Not Broken. You Just Need a New Way to Meet Your Needs
When you recognize that your Wine Witch is not the enemy, but rather a misguided protector, the conflict inside you begins to fade. The next time you feel that pull to drink, you can pause and ask yourself, “What do I really need in this moment?”
Instead of blaming yourself or your Wine Witch, you can listen to your true needs—whether it’s rest, nourishment, self-care, or simply a moment of peace—and offer that to yourself in a healthier way. In doing so, you re-connect with your true self.
The Power of Self-Awareness and Self-Compassion
When you begin to understand that the root of your drinking is not the alcohol itself, but the unmet needs beneath it, you gain true freedom. You break the cycle of guilt and shame and start to treat yourself with the self-compassion you deserve.
Changing your drinking doesn’t need to be a battle. It doesn’t need to be about deprivation, guilt, or endless struggle. It’s about reconnecting with yourself, understanding your needs, and learning to meet them in healthy ways. That’s how you start to feel at peace with your drinking—and with yourself.
You Don’t Have to Stay Stuck
I know you’ve been trying to change your drinking, and it feels like you’ve tried everything.
The start/stop cycle can feel like a never ending hamster wheel of struggle and stress.
But I promise you, there’s another way. You don’t need to keep fighting yourself. All you need is the right approach to understand what’s driving your drinking.
That’s why I created the 6-week RAPID ALCOHOL CONTROL METHOD—a transformative coaching process that’s about reconnecting you with your true self, understanding your emotional needs, and helping you break free from the cycle of struggle and shame around alcohol.
It’s not about giving up something forever; it’s about ending your daily drinking struggle, dismantling your alcohol trap and empowering you to choose when and how you drink, with peace and confidence.
You’re ready for this change. You don’t have to do it alone.
I offer a limited amount of FREE 20 minute Take Back Control of your Drinking Calls, so if you are ready to learn exactly how to end your drinking struggle for life, book one now!
Sonia Grimes
The Alcohol Control Coach
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Here’s what one client had to say. Will you be next?
“All in all, my drinking has cost my family over £200,000—leaving me detached, out of control, and less of a human being.”
“In just six sessions with Sonia, and her incredible support, I feel strong, confident, and more at peace with myself than ever before.“
“Alcohol is back in its proper place—just a liquid, not an all-consuming demon.”
“I never believed after all these years that this could happen. My family and I thank you with all our hearts.”
